Premium oral care products. Naturally effervescent for healthier teeth & gums. Up to 200 brushings. Hardens teeth without fluoride! Better than pastes! Natural Effervescence makes it better! Better, fresher cleaning of teeth and gums. Less plaque. Lower abrasivity. Helps harden enamel without fluoride! Recommended by dentists. 100% natural ingredients. 100% cruelty-free. No dyes or sweeteners.